Sat. Oct 16th, 2021

This season over any other year earlier, the online popularity of the very best luxury brands on earth is a reliable predictor of future earnings but also a lifesaver for several luxury brands. The most digitally reluctant brands are currently embracing online stations to reach and engage with their wealthy customers.

It’s the fourth successive year in which Luxe Digital provides a listing of the best luxury brands online arranged by popularity. Our standing has, through time, become a significant and reliable indicator of future performances to the world’s greatest luxury brands.

Every luxury brand on the list is enjoying substantial customer care. They each drive considerable online conversations across societal networking channels and hunt. They’re in the center of what things to contemporary wealthy customers and influencers.

Changes that were already underway are currently at the forefront of each brand’s plan: deep changes in consumption and customer tastes. Relevancy is the newest heritage because you’ll find it in our luxury forecasts for 2021.

Online luxury sales reached $49 billion at the end of 2020 (up from $33 billion in 2019) based on quotes by Bain & Company. More significantly, the share of purchases made online for luxury products almost doubled to achieve 23 percent of overall earnings in 2020 (up from 12% in 2019).

Consequently, we are now expecting almost a third of global luxury sales to occur online by 2025. (5 percentage points greater than previous estimations.)

If you are wondering whether and how the best luxury brands in the world performed online, contemplate no more. We lift the lid on most of the juicy details and data within our brand-new position of the greatest luxury brands online in 2021.

Within the following guide, you may find which luxury brands would be the most talked about and sought online in 2021. We emphasize especially noteworthy digital initiatives and effective new product launches that help clarify their existing popularity online.

1. Gucci
In what may be of little surprise for most, Italian luxury fashion house Gucci keeps the best spot on the 2021 variant of our listing of the most popular luxury brands online, well ahead of its rivals and for four successive years. The prevalence of this Kering-owned brand continues to decrease in 2021, nevertheless — Online searches for Gucci fell by 13% year over year.

This’Gucci exhaustion’ became observable in the brand’s newest sales statistics, using a 22.7% fall in earnings in 2020. Online sales nevertheless continued to enjoy rapid expansion, up almost 70%.
But Gucci is still one of the industry’s best in class digital actors, by Implementing digital storytelling, elevated e-commerce, along with a continuous drive to innovate and experiment online.

Gucci also adopts genderless sustainable and fashion distribution chain, two major values, particularly for the coveted younger generations of luxury shoppers. By way of instance, Gucci established its first sustainable set Off The Grid in mid-2020, also introduced eco-packaging.

2. Chanel
Luxury French fashion house Chanel asserts the next place on the list of the hottest luxury brands online in 2021, largely thanks to Louis Vuitton’s reduction. The haute-couture home maintained really the same share of online hunt attention as a year ago at 11.55 percent.

Among the most recognized luxury brands on the planet, Chanel is still a global byword for luxury.
Famously known for shying away from e-commerce because of its style bits, the historical French Maison excels on social websites with profiles full of interactive and exclusive content which cultivates continuing interest in the brand’s heritage.

Chanel saw its social networking crowd expansion accelerating in 2021, with a total of 81.4 million followers around Instagram, YouTube, Facebook, and Twitter. Chanel is hence the luxury brand using the maximum number of social networking followers across all stations.

3. Hermès
Hermès is just another personal luxury home, a rare event on the list of the best luxury brands on earth. Hermès enjoyed remarkable growth in online recognition in 2021, gaining eight factors to rank number three on our list.

Offline, Hermès pursues a powerful China strategy and proceeds to delight in the very best desirability of its classic classics across boundaries, like the exact sought-after Birkin bag which frequently creates lengthy waiting lists. This could explain the secondhand market for Hermès is flourishing on resale websites like Fashionphile and The RealReal.

Hermès amazed the world last year with a record revenue of US $2.7 million on its reopening day during its flagship store in Guangzhou’s Taikoo Hui shopping center.

4. Dior
French luxury goods firm Christian Dior, or only Dior for brief, climbed in 2021, gaining one point on the ranking of the greatest luxury brands online. Dior takes fourth place as a result of its online experiments, localisations for the Chinese marketplace, exclusive sets, and premium beauty product lineup.

Dior continues to establish its dynamism as a leading luxury brand online, experimenting with numerous digital approaches through recent years. Dior has been the first luxury brand to market its luxury goods on WeChat Minutes back in 2015. In June 2020, the French-style powerhouse started a formal Tmall shop for its skincare, cosmetics, and perfumes sets. This past year, Dior additionally became the initial top-tier luxury brand to launch a capsule set accessible at their WeChat boutique and site exclusively for the Singles’ Day online buying event.